A year since BlizzCon 2018 went wrong

It is a little less than a year since BlizzCon 2018 went wrong. To cap off the opening classic gold for its yearly enthusiast event, Blizzard unveiled a brand new smartphone game called Diablo Immortal, co-developed with Chinese company NetEase. Fans from Blizzard's Western, PC gaming heartlands weren't slow to voice their displeasure online -, embarrassingly, in the event itself, during Q&A sessions with programmers. This was. It was not for them.

The unveiling was a PR catastrophe - a PR disaster that is predictable and avoidable - in a moment. Much adored creator Mike Morhaime had stepped aside as president. A couple of months later, the studio would make widespread Advances in tandem with - or as some guessed, ordered by its more commercially ruthless merger spouse Activision. Fans' sense of entitlement went hand-in-hand with a not unfounded anxiety that their favourite developer might be losing the plot.

If the event went well, it would put Blizzard's standing with gamers back.

Yet now, with BlizzCon 2019 just two weeks off, all that work is at risk of being overshadowed by yet another fan backlash.

He was banned from competition for a year and lost all of his prize money. Inexplicably, Blizzard also banned the 2 casters who interviewed him. It then remained silent for a week as a tumult of anger and disquiet over the decision built on the web.

Blizzard was known as an enemy of liberty of speech and accused of putting profit of classic wow gold sale before values. A boycott movement started, with their Blizzard accounts being deleted by lots of, and even Blizzard staff protested. Tellingly, this has been one of very few gaming controversies using a social and political dimension to combine both liberal and reactionary groups of players.

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