EA has experienced great success with FIFA Mobile

Even popular sports games like EA's NHL franchise saw increase last quarter with FIFA Mobile Coins engagement in the game up 13%. "Our fans have been telling us that they want more of that which EA Sports can provide, " Wilson stated. "They're playing more of our games than ever before. They're spending more time with our content. And they're connecting with each other, the players, and teams and sports that they love throughout our experiences. "To capitalize on the increasing interest in sports gaming, EA is planning an aggressive growth with its EA Sports lineup beginning with its largest and hottest sport, FIFA.

Launch new sports games.Soccer is the world's most popular game, and there's no greater way to capitalize on that interest than simply just by releasing more experiences on the biggest and fastest-growing gaming platforms, that are mobile devices. EA has experienced great success with FIFA Mobile at Asia in which the sport has 21 million gamers. But there is more to come.

It just recently announced a new license expansion with the Union of European Football Associations (UEFA), which is the governing body of European soccer. As a part of this arrangement, EA will establish multiple mobile offerings inside the FIFA franchise, such as a free-to-play PC variation. The business believes these games can reach 80 million players in over 15 nations.

The impending deals to acquire Glu Mobile and Codemasters (LSE:CDM) will assist EA within this broad expansion strategy across EA Sports. Glu Mobile can help grow EA Sports franchises on mobile, given the success Glu Sports has experienced its Harness Sports Baseball franchise. And now EA believes Codemasters, that owns top racing games such as F1, DiRT, and Project Cars, will enable EA Sports to innovate and expand its international audience for racing entertainment.

Wilson stated on the recent earnings call that this is just the start. EA is relaunching its college football company, which is now under development. There is also an expansion in a different game, which cheap FUT Coinss Wilson wouldn't name, starting next year.

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